Mr Adrian Cheng founded the brand K11 in 2008 with a focus on three core values, Art, People and Nature. He then founded the K11 Art Foundation in 2010 and built two artist villages in Wuhan and Guiyang that serves as an incubating springboard to groom young emerging contemporary Chinese artist and educate the mass about art and creativity. Adrian believes that art is for the mass and he successfully merges this with commerce and created a sustainable "art x commerce" K11 business model, creating lifestyle art malls, offices and residences in Greater China. The flagship K11 Art Mall were launched in Hong Kong and Shanghai in December 2009 and June 2013 respectively. The K11 Multi-Cultural Living District in Wuhan and K11 ECO HOME in Beijing were opened in 2010. Art villages in Guiyang was opened in August 2009 and Wuhan in December 2011. Adrian is keen to further develop this innovative concept with 19 more projects in 11 cities across China, including Wuhan, Shanghai, Shenyang, Beijing, Qingdao, Guanggu, Guangzhou, Tianjin, Guiyang, Haikou and Ningbo providing provide a total gross floor area of 1.6 million sq m.