Wuhan K11 Art Village
K11 is committed to developing the communication between young artists In terms of the visual arts、design、multimedia、music and other aspects. K11 tries to make people’s living places become the blueprint of artistic life, which combines art with commercial space and living community effectively, so as to provide the public chances of exposure to art.
On one hand, K11 hopes that can provide young artists who love art but don’t have strong economic support a platform to show themselves and discover the young artists with passion, thinking and unique ideas through exhibitions and communication activities in art space.
On the other hand, with bringing young artists with exploring spirit, exhibition site and Workshop into living places and organizing art activities for common people, K11 brings art into community, achieving the harmonious beauty of art people and nature.
Targeted group
Local young artists in Wuhan
For the Wuhan local young artists, they not only get an ideal environment for artistic creation, moreover, they enter into the national and international platform of K11, getting the creative resources, opportunities of exposure, media propaganda，communication, marketing channel, public awareness, as well as chances of selling works.
Residents in Changqing Garden community
For the residents of Changqing Garden, art exhibitions and Open-to-Public-Day program in K11 Art Village enrich their daily lives and help them obtain a close experience of art, which brings art closer to people’s life and makes art become a part of their daily lives. This intimate experience of art can influence the children living in Changqing Garden community gradually, which enables kids and youth to increase their chances of exposure to art and cultivates their artistic accomplishment.
Local artist Residency program
K11 will select local young artists in Hubei with potential and provide them free artist Studio and exhibition space for one year, as well as the chances of planning and participating in artistic activities to support the development of local art.
K11 will not limit the artistic creation type and freedom of young artists, as long as the content of work is not in violation of national and local regulations.
Artist Exchange Program
In addition to providing local artists with artists' studios, K11 will offer two studios to outstanding young artists in different places for short-term use of artistic creation and exchange each year.
Operation Mode
The operational range of art Space
Provide local young artists free platform of creating and exhibition space. Organize Artistic activities. (exhibition、artist talk、artist Interview 、artist lecture 、etc.)
Establish an artist exchange program，which provides young artists in Hong Kong, Wuhan, Shanghai and other K11 art space locations the chance of creating art work and holding sole exhibition.
Recommend the resident artists’ works in various forms to K11 co-brands, K11 VIP members, K11 Artist Klub, VIPs of New World and CTF, and merchants in New World regularly.
Provide resident artists with media Propaganda.
Provide artists with the opportunities of participating the other commercial activities.
